Tom’s of Maine launched its Smell Good, Good campaign with an all-new line of deodorant and antiperspirant. The new products replace current ones and come in modern containers made from 100% recycled plastic. 
 
Formulas are free from parabens, dyes, baking soda as well as artificial fragrances and preservatives. The new deodorants are aluminum-free and include naturally sourced aloe vera and other ingredients.  
 
“At Tom’s of Maine, we strive to make top-of-the-line natural personal care products that are rooted in good all around,” said Cristiane Martini, General Manager.  We believe in combining the good in science and nature to help people smell good, with our new odor and wetness protection, while also feeling proud of supporting a brand that does good for people and our communities.”
 
For the campaign, Tom’s of Maine partnered with Board Certified Medical and Cosmetic Dermatologist, Dr. Adeline Kikam to help customers “get real about going natural.”
 
Dr. Kikan commented, “I genuinely like Tom’s of Maine products and recommend them a lot to my patients. I’m excited to help launch the all-new Tom’s of Maine Deodorant line because the ingredients are well researched for efficacy and safety. I like the range of options, not only in scents, but product types customers have when it comes to odor and sweat control.”
 
The deodorant collection comes in 11 scents including Clean Coast, Coconut Mango, Cucumber Aloe, Eucalyptus Mint, Lemongrass Tea Tree, Mountain Spring, North Woods, Rose Vanilla, Sandalwood Vanilla, Wild Lavender and Unsented. 
 
The antiperspirant line is available in two scents, Cucumber Aloe and North Woods.

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